Your AEO Assessment: heygen.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where heygen.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Add schema markup to pages: start adding JSON-LD structured data to key pages — organization on the homepage, article on blog posts, FAQ on help pages, and product on product pages. This is the sin...
Refresh your existing content: only about 5.5% of content pages show recent updates. Prioritize refreshing high-traffic and high-value pages first, aiming to update at least 15% of your content lib...
Add author bylines to content: attribute blog posts, guides, and articles to named authors with credentials. Authorship signals are increasingly important for both search engines (e-e-a-t) and llms...
What your AEO Assessment covers
Your personalized AEO assessment measures how well heygen.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
HeyGen has built a solid content foundation with 107 pages, strong FAQ coverage (60%), and 7 content types. The key opportunity is content freshness—only 5.5% of pages were updated in the last 6 months. A regular refresh cadence can unlock the next maturity level.
Refresh your existing content
Only about 5.5% of content pages show recent updates. Prioritize refreshing high-traffic and high-value pages first, aiming to update at least 15% of your content library every six months.
Accelerate content update cadence
To fully solidify Level 3, aim to have at least 30% of your content refreshed within every six-month window. Focus on pages covering fast-evolving topics or those with declining engagement.
Build a quarterly review cycle
If not already in place (we cannot tell from the outside), implement a content calendar with quarterly review cycles for your highest-value pages. A 30% refresh rate every three months keeps conten...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
HeyGen has strong SEO fundamentals — excellent metadata coverage (98%), solid heading structure, HTTPS, and a valid sitemap. You're close to Level 2! Adding structured data and improving mobile performance are the key next steps to boost AI engine visibility.
Add schema markup to pages
Start adding JSON-LD structured data to your key pages — Organization on the homepage, Article on blog posts, FAQ on help pages, and Product on product pages. Even partial coverage helps AI engines...
Improve mobile interaction speed
Your mobile Interaction to Next Paint (INP) is just above the target threshold. Reducing JavaScript complexity and deferring heavy processing on mobile will improve responsiveness and help you clea...
Scale schema across your site
Once you've added initial structured data, aim to implement JSON-LD schema on 50%+ of your pages. Use Google's Structured Data Testing Tool to validate each type and build toward broader AI discove...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
HeyGen has a solid online identity with a clear brand presence, Google Knowledge Graph entry, and strong social media footprint. The key opportunity is adding author attribution to content and creating a press page to unlock Level 3 authority.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials. Authorship signals are increasingly important for both search engines (E-E-A-T) and LLMs when evaluating content author...
Expand attribution across content pages
Scale author bylines to at least 25% of content pages, including author bios with credentials and linked profiles. Adding Person schema markup gives LLMs structured authorship data to reference.
Create a press or news page
Add a dedicated Press, News, or Media section — standalone or within your About area. Aggregating press mentions, awards, and media appearances helps LLMs better understand HeyGen's market presence...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
HeyGen has a solid online identity with a clear brand presence, Google Knowledge Graph entry, and strong social media footprint. The key opportunity is adding author attribution to content and creating a press page to unlock Level 3 authority.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials. Authorship signals are increasingly important for both search engines (E-E-A-T) and LLMs when evaluating content author...
Expand attribution across content pages
Scale author bylines to at least 25% of content pages, including author bios with credentials and linked profiles. Adding Person schema markup gives LLMs structured authorship data to reference.
Create a press or news page
Add a dedicated Press, News, or Media section — standalone or within your About area. Aggregating press mentions, awards, and media appearances helps LLMs better understand HeyGen's market presence...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.