Your AEO Assessment: hellotrusty.io

Overall AEO Maturity score: 2 out of 5

Your top 3 priorities

Here's where hellotrusty.io can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:

  • Develop a comprehensive FAQ section addressing common user questions.

  • Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.

  • Ensure all content is updated regularly, with visible 'last updated' dates.

What your AEO Assessment covers

Your personalized AEO assessment measures how well hellotrusty.io is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

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Content

Content: Build the source AI trusts

We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.

Content Category Score

Trusty's content effectively addresses some user questions but lacks a comprehensive FAQ section and regular updates. Enhancing readability and ensuring content freshness will improve user engagement and information accessibility.

Create comprehensive FAQ section

Develop a comprehensive FAQ section addressing common user questions.

Regularly update content

Ensure all content is updated regularly, with visible 'last updated' dates.

Enhance readability

Simplify language to achieve a Flesch Reading Ease score above 60.

Question Coverage Percentage

Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.

Explore content management in Webflow

Technical

Technical: Structure wins

We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.

Technical Category Score

The website has foundational technical SEO elements in place but lacks structured data markup and has issues with meta tags and internal linking. Addressing these areas will enhance search engine visibility and user experience.

Implement structured data markup

Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.

Optimize meta titles and descriptions

Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates from search results.

Fix broken internal links

Conduct a comprehensive audit to identify and fix broken links and ensure all internal links are functional.

Schema Coverage Percentage

Share of pages with schema.org metadata for improved LLM and search engine understanding.

Learn about generating schema in Webflow

Authority

Authority: Earn trust, everywhere

We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.

Authority Category Score

Trusty demonstrates a foundational level of authority with some content attributed to individuals and positive mentions on review sites. However, to advance in AEO maturity, proactive digital PR, thought leadership content, and enhanced visual storytelling are recommended.

Implement digital PR strategy

Develop a proactive digital PR strategy to increase mentions on authoritative industry sites.

Publish thought leadership content

Create and promote thought leadership content to establish authority in the HR tech space.

Enhance visual storytelling

Enhance visual storytelling on the website with more engaging multimedia elements.

Authority Coverage Percentage

Percent of top 50 industry sites that mention you.

Build pages that command authority

Measurement

Measurement: From rankings to representation

This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.

Measurement Category Score

The website currently lacks visible evidence of web analytics and SEO/AEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking and utilizing appropriate tools can enhance measurement capabilities.

Implement LLM traffic and sentiment tracking

If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.

Utilize SEO and AEO tools for mention tracking

If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.

Establish regular sentiment tracking

If not already in place (we cannot tell from the outside), establish daily or weekly sentiment tracking to monitor brand mentions for positive or negative/controversial sentiment.

Measurement Coverage

Presence of externally visible signs on your website that you are using measurement tools.

Measure LLM-traffic with Webflow Analyze