Your AEO Assessment: healthequity.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where healthequity.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand content page depth: most content pages average around 32 words, far too thin for AI engines to extract meaningful answers. Build out key pages to at least 300 words with substantive, helpful...
Add metadata to key pages: ensure your most important pages—homepage, product pages, pricing, about, contact, and FAQ—each have a unique title tag, meta description, and h1 heading. This is the fas...
Adopt a dedicated AEO tool: invest in a purpose-built AEO monitoring tool that systematically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't sca...
What your AEO Assessment covers
Your personalized AEO assessment measures how well healthequity.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
HealthEquity has a solid foundation with 10 diverse content types including FAQs, case studies, and resource guides. The key opportunity is expanding page depth and freshness so AI engines can surface your expertise in answers to prospect questions.
Expand content page depth
Most content pages currently average around 32 words, which makes it difficult for AI engines to extract meaningful answers. Aim to build out key pages to at least 300 words with substantive, helpf...
Refresh and update content regularly
None of the analyzed pages show recent publish or update dates. Prioritize refreshing your most important pages so AI models and search engines recognize your content as current and trustworthy.
Answer key prospect questions
The assessment identified 50 questions a prospect would likely ask, and current content doesn't clearly address them yet. Create targeted content that directly answers high-intent questions about y...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
HealthEquity has strong foundations with HTTPS enforcement, perfect heading structure, and no broken links. The key opportunity is adding SEO metadata and structured data across the site to help AI engines and search platforms surface your content more effectively.
Add metadata to key pages
Ensure your most important pages—homepage, product pages, pricing, about, contact, and FAQ—each have a unique title tag, meta description, and H1 heading. This is the fastest way to improve search ...
Expand metadata site-wide
Broaden SEO metadata coverage so at least 70% of all pages include title tags, meta descriptions, and H1 headings. Consider using CMS templates to auto-populate these fields efficiently at scale.
Implement structured data markup
Add JSON-LD schema markup (such as Organization, FAQ, or Product types) across your pages to help AI engines understand and cite your content. Use Google's Structured Data Testing Tool to validate ...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
HealthEquity has an established online identity with a Knowledge Graph presence and key informational pages in place. Opportunities exist to strengthen cross-platform signals, add author attribution to content, and improve how AI platforms convey the brand's mission.
Add social media profile links
Link to at least 2 social media profiles (e.g., LinkedIn, YouTube) from your website footer or about page. This helps AI models and search engines connect your identity across platforms and builds ...
Expand author bylines on content
Add author attribution with credentials and bios to at least 15% of content pages. Use Person schema markup to give AI platforms structured authorship signals that reinforce topical expertise.
Boost brand sentiment proactively
Strengthen positive brand perception by publishing customer success stories, engaging publicly with feedback, and communicating product improvements transparently. This helps shift sentiment scores...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
HealthEquity has solid analytics foundations with 100% sitewide coverage across multiple tools. The next opportunity is layering AEO-specific tracking to measure how AI platforms reference and drive traffic to your brand.
Adopt a dedicated AEO tool
Invest in a purpose-built AEO monitoring tool that systematically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale — dedicated tools automat...
Start tracking AEO metrics
If not already in place (we cannot tell from the outside), begin monitoring AI bot traffic via server logs, LLM-referred human traffic from platforms like ChatGPT and Perplexity, and brand mention ...
Maintain full analytics coverage
Your 100% sitewide analytics coverage is excellent — maintain this standard. Complete coverage ensures you can accurately measure AI-referred traffic patterns across your entire site as AEO trackin...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.