Your AEO Assessment: healthcare.ascension.org
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where healthcare.ascension.org can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Expand content to comprehensively answer a broader range of user questions, particularly those with high 'visit website' intent.
Optimize website performance by reducing image metadata size and serving images in modern formats like WebP to improve load times.
What your AEO Assessment covers
Your personalized AEO assessment measures how well healthcare.ascension.org is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Ascension's website provides user-friendly content that addresses some user questions and maintains good readability. To advance in AEO maturity, expanding content coverage, ensuring regular updates, and enhancing readability are recommended.
Expand content coverage
Expand content to comprehensively answer a broader range of user questions, particularly those with high 'visit website' intent.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance readability
Maintain and enhance the use of plain English to achieve a Flesch Reading Ease score of 60 or higher across all content.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Ascension's website demonstrates a solid technical foundation with effective caching mechanisms and absence of outdated technologies like Flash. However, to advance in AEO maturity, implementing comprehensive schema markup, optimizing image performance, and utilizing CDNs for all resources are recommended.
Implement comprehensive schema markup
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Optimize image performance
Optimize website performance by reducing image metadata size and serving images in modern formats like WebP to improve load times.
Utilize cdns for all resources
Ensure all resources, including images, JavaScript, and CSS, are served from Content Delivery Networks (CDNs) to enhance site speed and reliability.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Ascension demonstrates a solid foundation in authority with recognized expertise and positive mentions. To advance, focusing on proactive digital PR, systematic monitoring, and thought leadership content is essential.
Boost digital PR
Enhance digital PR efforts to increase authoritative mentions in industry-leading publications.
Monitor mentions & sentiment
Implement systematic tracking of earned mentions and sentiment across platforms.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the healthcare sector.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Ascension's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking of LLM traffic and mentions, along with appropriate tools, would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.