Your AEO Assessment: haleon.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where haleon.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common consumer health questions.
Regularly update existing content to ensure freshness and relevance.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well haleon.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Haleon's content effectively addresses some user questions but lacks comprehensive coverage. Enhancing the FAQ section, updating content regularly, and improving readability will advance the site's AEO maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common consumer health questions.
Implement content update schedule
Regularly update existing content to ensure freshness and relevance.
Enhance content readability
Simplify complex content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Haleon's website demonstrates a solid foundation in technical SEO but requires enhancements in structured data implementation, site performance, and regular audits to advance its maturity level.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Haleon demonstrates strong authority in the consumer healthcare sector through expert content and consistent industry citations. To advance, enhancing visual storytelling, correcting reference site inaccuracies, and increasing digital PR efforts are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content across the website.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Increase digital PR efforts
Increase proactive digital PR efforts to secure more positive mentions in authoritative industry publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Haleon's website currently lacks visible evidence of measurement tools and disclosures related to analytics or AI usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.