Your AEO Assessment: gusto.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where gusto.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand thin content pages: many content pages currently average around 32 words, which is too brief for AI models to extract useful answers. Aim to expand key pages to at least 300 words with subst...
Add metadata to key pages: ensure every high-priority page—homepage, product, pricing, about, FAQ—has a unique title tag, meta description, and h1. This is the fastest way to improve how search and...
Adopt an AEO monitoring tool: platforms like profound, otterly, or scrunch can systematically track AI citation rates, LLM brand mentions, and keyword visibility across AI engines, giving you the d...
What your AEO Assessment covers
Your personalized AEO assessment measures how well gusto.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Gusto has a solid foundation with 92 content pages spanning 10 content types, including blogs, case studies, and resource guides. The key opportunity is enriching page depth and freshness so AI engines can extract and surface meaningful answers.
Expand thin content pages
Many content pages currently average around 32 words, which is too brief for AI models to extract useful answers. Aim to expand key pages to at least 300 words with substantive, helpful detail.
Refresh and update content regularly
None of the analyzed pages show recent publish or update dates within the past 12 months. Prioritize updating your highest-value pages so AI and search engines recognize your content as current and...
Answer key prospect questions
The assessment identified 50 questions a prospect would likely ask, and current content doesn't clearly address them. Create or enhance pages that directly answer high-intent questions to improve v...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Gusto has solid foundations in place—HTTPS, valid sitemap, robots.txt, perfect heading structure, and zero broken links. The key opportunity is adding SEO metadata and structured data markup to unlock stronger AI and search engine visibility.
Add metadata to key pages
Ensure every high-priority page—homepage, product, pricing, about, FAQ—has a unique title tag, meta description, and H1. This is the fastest way to improve how search and AI engines understand your...
Expand metadata site-wide
Aim for at least 70% of all pages to have complete SEO metadata. Consider using CMS templates to auto-populate title tags and meta descriptions so coverage scales with your site.
Implement JSON-LD structured data
Adding Schema.org markup (Organization, FAQ, Article, etc.) in JSON-LD format helps AI engines extract and cite your content directly. Validate with Google's Structured Data Testing Tool as you rol...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Gusto has a solid digital foundation with a Wikipedia page, Knowledge Graph presence, and strong brand recognition across AI platforms. To reach the next level, focus on adding author attribution to content and linking social profiles from your site.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials. Authorship signals strengthen content authority in both search engines (E-E-A-T) and AI platforms.
Link social profiles on site
Add links to at least 2 social media profiles (e.g., LinkedIn, Twitter/X, YouTube) in your site footer or about page. This helps AI models and search engines connect your brand identity across plat...
Expand attribution across content pages
Scale author bylines to at least 25% of content pages and include author bios with credentials. Adding Person schema markup gives AI platforms structured authorship data to reinforce your expertise.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Gusto has a solid digital foundation with a Wikipedia page, Knowledge Graph presence, and strong brand recognition across AI platforms. To reach the next level, focus on adding author attribution to content and linking social profiles from your site.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials. Authorship signals strengthen content authority in both search engines (E-E-A-T) and AI platforms.
Link social profiles on site
Add links to at least 2 social media profiles (e.g., LinkedIn, Twitter/X, YouTube) in your site footer or about page. This helps AI models and search engines connect your brand identity across plat...
Expand attribution across content pages
Scale author bylines to at least 25% of content pages and include author bios with credentials. Adding Person schema markup gives AI platforms structured authorship data to reinforce your expertise.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.