Your AEO Assessment: gohealth.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where gohealth.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Fix broken links site-wide: a 60% broken link rate is severely undermining technical health. Use a crawling tool to identify and resolve broken internal links across the entire site — this is the s...
Back claims with sources: strengthen content by citing specific data, referencing named authors, and attributing customer results. Well-sourced claims build credibility with both prospects and AI p...
Adopt a dedicated AEO tool: invest in a purpose-built AEO monitoring tool that systematically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't sca...
What your AEO Assessment covers
Your personalized AEO assessment measures how well gohealth.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
GoHealth has built a solid content foundation with diverse content types, FAQ coverage on nearly half its pages, and reasonable depth. The key opportunity now is refreshing content more frequently and expanding coverage to answer more prospect questions comprehensively.
Refresh content more frequently
Only about 10% of content has been updated in the last 6 months. Prioritize refreshing pages with outdated information or topics that evolve quickly, aiming to keep at least 20% of content current ...
Expand prospect question coverage
Currently about 42% of key prospect questions are addressed. Focus on adding content for mid- and bottom-funnel topics like plan comparisons, enrollment details, cost breakdowns, and decision-suppo...
Add original insights and data
Differentiate your content by incorporating proprietary data, customer success stories with specific outcomes, and unique frameworks. Original perspectives are far more likely to earn citations fro...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
GoHealth has solid foundations in place—HTTPS, valid sitemap, robots.txt, and strong schema markup (80.6%). The primary opportunity is addressing a high broken link rate and completing SEO metadata across key pages to unlock the next level of technical maturity.
Fix broken links site-wide
A site-wide broken link rate of 60% is significantly impacting technical health. Use a crawling tool like Screaming Frog or Semrush to identify and resolve broken internal links across the entire s...
Complete SEO metadata on key pages
Currently about 46% of key pages have complete SEO metadata. Ensure every high-priority page—homepage, product, about, and FAQ pages—has a unique title tag, meta description, and H1 heading.
Prioritize key page link repairs
Your most important pages have a broken link rate just above the 10% threshold. Fixing broken links on your homepage and top product pages first will improve credibility with both visitors and AI s...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
GoHealth has a solid online foundation with a clear brand presence, Knowledge Graph entry, and strong social footprint. The next step is strengthening content attribution, brand consistency, and sentiment to help AI platforms better convey your value story.
Back claims with sources
Strengthen content by citing specific data, referencing named authors, and attributing customer results. Well-sourced claims build credibility with both prospects and AI platforms that summarize yo...
Unify brand messaging sitewide
Audit product pages, case studies, and marketing content for inconsistencies in how GoHealth describes its mission and audience. A consistent narrative helps AI models accurately represent your 'pe...
Elevate public brand sentiment
Publish proactive customer success stories, engage constructively with public reviews, and communicate product improvements transparently. This helps counterbalance negative narratives AI platforms...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
GoHealth has a strong analytics foundation with 100% sitewide coverage across 8 tools including GA4, Hotjar, and Optimizely. The next opportunity is layering AEO-specific tracking to measure how AI platforms drive visibility and traffic to your site.
Adopt a dedicated AEO tool
Invest in a purpose-built AEO monitoring tool that systematically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale — dedicated tools automat...
Start tracking AEO metrics
If not already in place (we cannot tell from the outside), begin monitoring AI bot traffic via server logs, LLM-referred human traffic from platforms like ChatGPT and Perplexity, and brand mention ...
Maintain full analytics coverage
Your 100% sitewide analytics coverage is excellent — maintain this as you layer in AEO tracking. Complete coverage ensures you can accurately measure AI-referred traffic patterns across every page ...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.