Your AEO Assessment: global.rbcgam.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where global.rbcgam.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand the FAQ section to address a broader range of user questions, ensuring comprehensive coverage.
Regularly update content to reflect current market trends and insights, maintaining content freshness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well global.rbcgam.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
RBC Global Asset Management's content effectively addresses key user questions but could benefit from improved readability and more comprehensive FAQ coverage to enhance user engagement and information accessibility.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Broaden FAQ coverage
Expand the FAQ section to address a broader range of user questions, ensuring comprehensive coverage.
Maintain content freshness
Regularly update content to reflect current market trends and insights, maintaining content freshness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data and optimal performance metrics. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and address issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
RBC Global Asset Management demonstrates strong authority through expert content and industry recognition. Enhancing visual storytelling and proactive management of reference information can further solidify its authoritative position.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and videos across key pages.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Develop original research
Develop and promote original research reports to establish thought leadership and increase authoritative citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and public disclosures related to analytics or AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.