Your AEO Assessment: gilead.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where gilead.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying complex language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Develop a comprehensive FAQ section addressing common user questions across all therapeutic areas.
What your AEO Assessment covers
Your personalized AEO assessment measures how well gilead.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Gilead Sciences' website effectively addresses a majority of user questions but could improve content readability and freshness indicators to enhance user engagement and trust.
Improve content readability
Enhance content readability by simplifying complex language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions across all therapeutic areas.
Implement content updates
Regularly update existing content and indicate freshness with 'last updated' dates to maintain relevance and accuracy.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Gilead.com has established a foundational technical SEO framework but lacks advanced implementations like structured data markup and regular performance monitoring. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Conduct comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues related to site speed, mobile usability, and crawlability.
Monitor and analyze website performance
Regularly monitor and analyze website performance metrics to proactively address technical issues and optimize user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Gilead Sciences demonstrates strong authority with high coverage and positive sentiment in industry publications, accurate third-party profiles, and content attributed to experts. To advance to the next maturity level, the company should enhance digital PR, publish annual thought leadership reports, and incorporate more engaging visual storytelling on its website.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and platforms.
Publish annual thought leadership reports
Develop and promote annual thought leadership reports to establish the company as a leading voice in the industry.
Implement engaging visual storytelling
Expand the use of engaging visual storytelling, such as interactive infographics and videos, across the website to improve user engagement.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Gilead's website employs cookies and tracking technologies, indicating some level of measurement tool usage. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, suggesting room for advancement in measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.