Your AEO Assessment: gannett.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where gannett.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript to enhance user experience and meet Core Web Vitals standards.
Conduct a comprehensive audit to identify and resolve any broken internal and external links to improve user experience and search engine crawling efficiency.
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well gannett.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Gannett's content strategy effectively addresses clusters of user questions with consistent brand messaging, yet opportunities exist to enhance content depth and FAQ comprehensiveness to further improve user engagement and information delivery.
Create content clusters
Develop comprehensive content that targets related concepts and queries, focusing on answering clusters of prospect questions.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions, enhancing the depth and breadth of information provided.
Standardize brand messaging
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Gannett's website demonstrates a solid technical SEO foundation with structured data usage and custom 404 error pages. However, addressing broken links and optimizing page load speeds are essential next steps to enhance user experience and search engine performance.
Enhance structured data implementation
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Fix broken links
Conduct a comprehensive audit to identify and resolve any broken internal and external links to improve user experience and search engine crawling efficiency.
Improve page load speed
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript to enhance user experience and meet Core Web Vitals standards.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Gannett demonstrates strong authority in the media industry, with consistent citations and a recognized Knowledge Panel. To advance further, enhancing digital PR, maintaining accurate third-party references, and publishing original research will solidify its thought leadership position.
Boost digital PR initiatives
Enhance proactive digital PR efforts to increase authoritative mentions in industry-leading publications.
Maintain accurate third-party references
Regularly monitor and update third-party references like Wikipedia to ensure accurate and current information.
Publish original research reports
Develop and promote original research reports to establish thought leadership and earn widespread citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Gannett.com currently lacks visible evidence of web analytics and SEO/AEO tools, and there are no public disclosures regarding analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.