Your AEO Assessment: fundo.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where fundo.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup across all pages to enhance search engine understanding and enable rich results.
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
What your AEO Assessment covers
Your personalized AEO assessment measures how well fundo.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Fundo's content effectively addresses some user questions with good readability but lacks comprehensive coverage and depth. Enhancing the FAQ section, creating detailed blog posts, and ensuring content freshness will advance their AEO maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Publish in-depth blog content
Create detailed blog posts that answer clusters of related questions.
Implement content freshness indicators
Ensure all content is updated regularly and includes visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Fundo.com.au has established a solid technical foundation but needs to implement structured data, optimize page speed, and enhance mobile responsiveness to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and enable rich results.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Fundo has established a solid foundation in the financial services industry but lacks significant external recognition. Enhancing digital PR efforts, creating a Wikipedia page, and optimizing a Google Knowledge Graph entry are crucial steps to advance their authority maturity level.
Enhance digital PR strategy
Develop and implement a comprehensive digital PR strategy to increase mentions on authoritative industry sites.
Establish wikipedia presence
Create and maintain a Wikipedia page to establish credibility and provide accurate information.
Optimize Google knowledge graph
Claim and optimize a Google Knowledge Graph entry to improve visibility and trustworthiness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Fundo Loans currently lacks visible evidence of web analytics and SEO/AEO tools on their website, indicating a need for enhanced measurement practices to effectively monitor and optimize online performance.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.