Your AEO Assessment: forrester.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where forrester.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement dynamic personalization to tailor content for individual users based on their interests and behaviors.
Enhance content with engaging visuals, animations, and videos to improve user engagement and comprehension.
Optimize website performance by reducing page load times and improving mobile responsiveness to enhance user experience.
What your AEO Assessment covers
Your personalized AEO assessment measures how well forrester.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Forrester's content strategy effectively covers the entire buyer journey with comprehensive resources and annual flagship reports. To advance to the highest maturity level, incorporating dynamic personalization, enhancing content with multimedia elements, and developing account-specific landing pages are recommended.
Implement dynamic personalization
Implement dynamic personalization to tailor content for individual users based on their interests and behaviors.
Enhance content with visuals and videos
Enhance content with engaging visuals, animations, and videos to improve user engagement and comprehension.
Develop account-specific landing pages
Develop account-specific landing pages to provide personalized experiences for key clients.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical maturity with some schema markup implementation and mobile-friendly design. However, inconsistencies in schema usage, suboptimal performance, and technical errors indicate areas for improvement to enhance overall technical effectiveness.
Implement comprehensive schema markup
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness to enhance user experience.
Conduct regular technical audits
Ensure all pages are accessible and free from technical errors by conducting regular audits and addressing issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Forrester Research demonstrates strong authority with high industry coverage and positive sentiment. To advance, enhancing digital PR, publishing thought leadership reports, and monitoring online sentiment are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry-leading publications.
Publish thought leadership
Develop and promote annual thought leadership reports to solidify industry authority.
Monitor online sentiment
Implement a systematic approach to monitor and manage online mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Forrester demonstrates foundational measurement capabilities with web analytics tools in place. Advancing to systematic tracking of LLM interactions and AI sentiment will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt AI mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Establish AI sentiment monitoring
If not already in place (we cannot tell from the outside), establish daily or weekly sentiment tracking to monitor brand mentions in AI outputs, assessing whether they are positive, negative, or controversial.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.