Your AEO Assessment: expediagroup.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where expediagroup.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions
Implement a comprehensive schema markup strategy across all pages
Conduct regular technical SEO audits to identify and resolve issues
What your AEO Assessment covers
Your personalized AEO assessment measures how well expediagroup.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Expedia Group's content addresses some user questions but requires enhancements in depth, regular updates, and readability to advance in AEO maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Regularly update content
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Score above 60.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Expedia Group demonstrates strong technical SEO practices with a dedicated team and significant improvements in keyword rankings. To advance to the highest maturity level, implementing comprehensive schema markup, conducting regular technical audits, and further optimizing website performance are recommended.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Expedia Group demonstrates strong authority in the travel industry, with consistent citations and a recognized Knowledge Panel. Enhancing original research and visual storytelling can further solidify its leadership position.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the travel industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and positive representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Expedia Group demonstrates a solid foundation in measurement practices, utilizing web analytics tools like Google Analytics and Adobe Analytics. To advance further, implementing systematic tracking of LLM traffic and mentions, along with conversion rate analysis, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.