Your AEO Assessment: etoro.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where etoro.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses the full buyer funnel, including awareness, consideration, decision, and retention stages.
Create at least one annual flagship piece of content, such as original research or a comprehensive industry report.
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well etoro.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
eToro's content effectively addresses clusters of user questions with clear and accessible language. To advance in AEO maturity, expanding content across the full buyer funnel, producing annual flagship content, and ensuring regular updates are recommended.
Expand content across buyer funnel
Develop comprehensive content that addresses the full buyer funnel, including awareness, consideration, decision, and retention stages.
Produce annual flagship content
Create at least one annual flagship piece of content, such as original research or a comprehensive industry report.
Implement regular content updates
Ensure all content is regularly updated, with no content older than 12 months, and prominently display 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
eToro demonstrates strong technical maturity with robust security measures and a high domain authority. To reach the highest level, enhancing schema markup, conducting regular technical audits, and optimizing website performance are recommended.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
eToro demonstrates strong authority with high coverage on top industry sites, accurate third-party entries, and engaging content. To advance, focus on publishing original research, enhancing visual storytelling, and managing information accuracy on reference sites.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage wikipedia accuracy
Proactively manage and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
eToro demonstrates foundational measurement practices with web analytics tools and cookie-based tracking. Advancing to systematic LLM traffic and sentiment analysis will enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.