Your AEO Assessment: esri.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where esri.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexing, and site performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well esri.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Esri's content effectively addresses clusters of related questions with a consistent brand voice, achieving a Level 3 maturity. To advance, enhancing semantic richness, comprehensive FAQ coverage, and brand messaging consistency are recommended.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Standardize brand messaging
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Esri.com demonstrates a solid technical foundation with effective use of structured data and a commitment to accessibility. To advance to the next maturity level, implementing a custom 404 error page, conducting a comprehensive technical SEO audit, and enhancing structured data implementation are recommended.
Create custom 404 error page
Implement a custom 404 error page to enhance user experience and provide clear navigation options when users encounter broken links.
Perform technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexing, and site performance.
Improve structured data implementation
Enhance structured data implementation across the site to improve search engine understanding and visibility of content.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Esri demonstrates strong authority in the GIS industry, with widespread positive citations and engaging visual content. To advance further, focusing on regular thought leadership publications and proactive management of third-party information will be beneficial.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports to establish Esri as a primary source of industry insights.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos to engage users.
Manage wikipedia page
Proactively manage and update Esri's Wikipedia page to ensure accuracy and comprehensiveness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Esri's website lacks visible evidence of web analytics and SEO tools usage, indicating a need for enhanced measurement practices to advance in AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.