Your AEO Assessment: dualdigital.co.uk
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where dualdigital.co.uk can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client questions.
Establish a regularly updated blog to provide valuable insights and updates.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well dualdigital.co.uk is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Dual Digital's content effectively communicates its services and expertise but lacks comprehensive resources like FAQs and a blog. Enhancing these areas will improve user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client questions.
Launch regularly updated blog
Establish a regularly updated blog to provide valuable insights and updates.
Add content freshness indicators
Ensure all content includes visible indicators of freshness, such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Dual Digital Design's website demonstrates a foundational level of technical SEO implementation. To advance, the site should incorporate structured data, enhance image accessibility, and optimize loading speeds to improve search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Add descriptive alt text to images
Ensure all images have descriptive alt text to improve accessibility and SEO.
Optimize website loading speed
Optimize website loading speed by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Dual Digital is a digital design and branding agency with a strong portfolio and individual content attribution. However, it currently lacks mentions on authoritative industry sites, a Google Knowledge Graph entry, and a Wikipedia page, indicating opportunities to enhance its online authority and visibility.
Earn mentions from authoritative sites
Develop a strategy to earn mentions and backlinks from authoritative industry websites to enhance online authority.
Establish Google knowledge graph entry
Create and maintain a Google Knowledge Graph entry to improve visibility and credibility.
Create wikipedia page
Develop a Wikipedia page to provide comprehensive information and enhance trustworthiness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Dual Digital currently lacks visible measurement tools and public disclosures related to analytics, indicating an ad hoc approach to presence checking. Implementing web analytics tools and establishing systematic tracking processes would enhance their measurement maturity.
Implement web analytics tools
Implement web analytics tools like Google Analytics to monitor website traffic and user behavior.
Track LLM traffic and mentions
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines.
Establish analytics review process
If not already in place (we cannot tell from the outside), establish a process for regular review and analysis of analytics data to inform marketing strategies.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.