Your AEO Assessment: creativeplanning.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where creativeplanning.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Fix broken links on key pages: your homepage, about, and services pages have a broken link rate just above the 10% threshold. Resolving a handful of broken links will immediately unlock technical l...
Close key question gaps: your content addresses 36% of likely prospect questions, just shy of the 40% target. Prioritize creating content around high-intent questions prospects ask when evaluating ...
Expand authoritative industry coverage: you're currently mentioned on 25% of relevant authoritative sources. Target niche financial publications, analyst reports, and partner ecosystems to build to...
AI visibility snapshot
Top competitors mentioned alongside you
What your AEO Assessment covers
Your personalized AEO assessment measures how well creativeplanning.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Creative Planning has a well-organized content foundation with excellent freshness (97% updated within 12 months) and strong FAQ coverage across all pages. You're close to Level 3—expanding content depth and closing a few question gaps will unlock the next tier of AI visibility.
Close key question gaps
Your content addresses 36% of likely prospect questions, just shy of the 40% target. Prioritize creating content around high-intent questions prospects ask when evaluating financial planning services.
Deepen long-form content pages
Articles and guides currently average around 585 words. Expanding key pieces to 800+ words gives AI models richer, more citable material—focus on comprehensive topic coverage rather than adding mor...
Simplify language for clarity
Your content's Flesch Reading Ease score is 32, which signals dense prose. Using shorter sentences, active voice, and plainer language in non-technical passages will help AI engines extract and sur...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Creative Planning has strong SEO fundamentals in place — excellent schema coverage, near-complete metadata, and solid heading structure. A small broken link issue on key pages is the one gate standing between you and the next level. Fixing it unlocks Level 2.
Fix broken links on key pages
Your key pages (homepage, about, services) have a broken link rate just above the 10% threshold. Resolving a handful of broken links will clear this gate and unlock Level 2.
Expand JSON-LD schema strategically
Your site already has excellent schema coverage at 100%. To get ahead, ensure you're using the most relevant schema types (FAQ, Service, Organization) and validate them with Google's Rich Results T...
Validate all schema markup
With schema present across your site, the next step is ensuring it all passes validation — fix any syntax errors, missing required properties, or type mismatches using Google's Structured Data Test...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Creative Planning has earned Recognized Authority status with strong foundational signals. Sentiment across authoritative sources is just below the next threshold, and expanding coverage across industry publications will unlock the next level of AI-driven visibility.
Boost brand sentiment slightly
At 58% positive sentiment, you're just shy of the 60% target. Prioritize proactive customer success stories, respond constructively to public feedback, and highlight service improvements to close t...
Expand authoritative industry coverage
Currently mentioned on 25% of relevant authoritative sources. Target niche financial publications, analyst reports, partner ecosystems, and academic citations to build toward the 40% threshold need...
Invest in customer advocacy
Publish detailed case studies with measurable outcomes and engage proactively in industry forums. A consistent track record of client advocacy will strengthen sentiment toward the 62% target for Le...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Creative Planning has a robust analytics foundation with 16 tools including GA4, Adobe Analytics, Semrush, and Ahrefs covering 100% of pages. The next opportunity is layering competitive AEO measurement and real-time AI visibility tracking onto this strong infrastructure.
Track competitive AEO metrics
If not already in place (we cannot always tell from the outside), begin measuring share of voice in LLM responses versus competitors, accuracy of AI-generated brand descriptions, and conversion rat...
Build real-time AEO dashboards
If not already in place (we cannot always tell from the outside), implement automated dashboards tracking LLM mentions, AI traffic, and citation rates in real time, with alert systems for significa...
Review full assessment details
Consult the detailed gate-level results in your assessment report to identify additional areas where your already-strong measurement infrastructure can be further optimized for AI visibility.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.