Your AEO Assessment: cpp.edu
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where cpp.edu can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement comprehensive schema markup across all web pages to enhance search engine understanding and improve visibility in search results.
Conduct a thorough technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
What your AEO Assessment covers
Your personalized AEO assessment measures how well cpp.edu is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Cal Poly Pomona's content effectively addresses user questions with clear language and regular updates. To advance, the university should focus on creating comprehensive content clusters, ensuring consistent content freshness, and expanding FAQ sections to cover a broader range of inquiries.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ sections to cover a broader range of user questions, ensuring clarity and depth in answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Cal Poly Pomona's website demonstrates a moderate level of technical SEO maturity, with some schema markup and basic optimizations in place. However, addressing technical issues and enhancing performance are essential to advance to a higher maturity level.
Enhance schema markup implementation
Implement comprehensive schema markup across all web pages to enhance search engine understanding and improve visibility in search results.
Perform technical SEO audit
Conduct a thorough technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Cal Poly Pomona demonstrates strong authority in the higher education sector, with consistent citations and a recognized online presence. To advance further, the university should focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and promote original research reports or studies to establish thought leadership in the higher education sector.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage visitors.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and positive representation of the university.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Cal Poly Pomona's website lacks visible evidence of web analytics and SEO/AEO tools, and its privacy policy does not mention analytics or AI/LLM usage. Implementing systematic tracking and monitoring tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.