Your AEO Assessment: compass.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where compass.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all property listings to enhance search engine understanding and visibility.
Ensure all pages are accessible via HTTPS by renewing or obtaining a valid SSL certificate to secure user data and improve trust.
Develop a comprehensive FAQ section addressing common client questions.
What your AEO Assessment covers
Your personalized AEO assessment measures how well compass.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Compass's content effectively addresses some user questions but would benefit from a comprehensive FAQ section, regular updates, and improved readability to enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client questions.
Implement regular content updates
Regularly update content to ensure freshness and relevance.
Enhance content readability
Simplify complex content to improve readability scores.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Compass.com demonstrates a solid technical SEO foundation with effective URL structures and mobile responsiveness. However, to advance in AEO maturity, implementing structured data, optimizing Core Web Vitals, and securing the site with HTTPS are essential next steps.
Implement structured data markup
Implement structured data markup across all property listings to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
Secure website with HTTPS
Ensure all pages are accessible via HTTPS by renewing or obtaining a valid SSL certificate to secure user data and improve trust.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Compass demonstrates strong authority in the real estate industry with significant coverage in authoritative sources and expert-attributed content. To advance, focusing on original research and enhancing visual storytelling will further solidify its leadership position.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia and Google Knowledge Graph.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Compass utilizes web analytics tools like Google Analytics and Google Tag Manager, indicating a foundational level of measurement maturity. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, suggesting opportunities for advancement in measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.