Your AEO Assessment: checkr.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where checkr.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Add a valid sitemap.Xml at your domain root and submit it to Google search console and bing webmaster tools. This foundational fix helps AI and search engines discover your full content library mor...
Adopt a dedicated AEO monitoring tool that systematically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale—purpose-built tools are essential...
Strengthen original content perspectives by leaning into proprietary data, customer stories with specific metrics, and unique frameworks. This will differentiate checkr from commodity content and e...
What your AEO Assessment covers
Your personalized AEO assessment measures how well checkr.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Checkr has built a strong content foundation with 141 pages, 11 content types, and solid freshness. FAQ coverage is strong at 67%. You're close to Level 4—improving readability and boosting originality will help AI engines extract and cite your content more consistently.
Simplify language for clarity
Your Flesch readability score of 37.5 is just below the 45 target. Use shorter sentences, active voice, and plain English in non-technical passages to make content easier for both readers and AI mo...
Strengthen original content perspectives
Your originality score is nearly at threshold (58 vs. 60). Lean into proprietary data, customer stories with specific metrics, and unique frameworks to stand out from commodity content and earn mor...
Accelerate monthly content refreshes
Your annual freshness is strong at 74%, but aiming for 15% of pages updated each month ensures AI engines consistently surface your most current information. If not already in place (we cannot tell...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Checkr has strong foundations with excellent schema markup (99.5%), solid SEO metadata, and HTTPS enforcement. You're close to Level 3—addressing a few crawlability and indexing gaps will help AI engines discover and reference your content more reliably.
Add a valid sitemap
Create and maintain a sitemap.xml at your domain root listing all important pages, then submit it to Google Search Console and Bing Webmaster Tools. This helps AI and search engines discover your f...
Expand canonical tag coverage
Currently about 72% of pages have canonical tags—aim for 95%+. Adding self-referential canonical tags across your site ensures AI engines know which version of each page to prioritize.
Boost overall page crawlability
Your crawlability is at 92%, just shy of the 95% target. Audit your robots.txt for unintentional blocks and strengthen internal linking so all key pages are easily discoverable by AI crawlers.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Checkr has earned Recognized Authority status with strong brand recognition across major AI platforms and a solid Google Knowledge Graph presence. Expanding authoritative mentions from 37% to 40%+ and establishing a Wikipedia page are the next steps to Level 4.
Expand authoritative source coverage
With mentions on 37% of key industry sources (just shy of 40%), target niche HR tech publications, analyst reports, partner ecosystems, and standards body references to cross the threshold.
Pursue a wikipedia page
Checkr lacks a Wikipedia page, which significantly boosts LLM accuracy and visibility. Focus on earning independent, reliable media coverage that meets Wikipedia's notability guidelines to support ...
Achieve pervasive industry presence
To reach elite authority status, aim for 50%+ mention coverage by filling gaps in regional publications, adjacent industry verticals like fintech and proptech, and academic or research contexts.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Checkr has a strong analytics foundation with 100% sitewide coverage and 11 tracking tools in place. The next step is layering in AEO-specific measurement to track how AI platforms reference and drive traffic to your brand.
Adopt a dedicated AEO tool
Invest in a purpose-built AEO monitoring tool that systematically tracks AI citation rates, LLM brand mentions, and AI-referred traffic. Manual spot-checking doesn't scale — dedicated tools automat...
Start tracking AEO metrics
If not already in place (we cannot tell from the outside), begin monitoring AI bot traffic in server logs, LLM-referred visitor sessions from platforms like ChatGPT and Perplexity, and brand mentio...
Maintain full analytics coverage
Your 100% sitewide analytics coverage is excellent — keep it there. This complete visibility will be essential for accurately measuring AI-referred traffic patterns as you build out your AEO measur...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.