Your AEO Assessment: certn.co
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where certn.co can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website loading speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
Enhance digital PR efforts to increase mentions on authoritative sites.
What your AEO Assessment covers
Your personalized AEO assessment measures how well certn.co is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Certn's content strategy is progressing, with some user-focused material and regular updates. However, expanding FAQs, deepening content, and ensuring consistent updates will enhance their AEO maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Publish in-depth blog posts
Create in-depth blog posts covering topics like 'How to Perform a Background Check' and 'Types of Background Checks'.
Regularly update content
Ensure all content is updated regularly, with visible 'last updated' dates to indicate freshness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Certn's website demonstrates foundational technical SEO practices but lacks advanced optimizations like structured data, optimal loading speeds, and full crawlability, which are essential for higher search engine performance.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website loading speed
Optimize website loading speed by compressing images, minifying CSS and JavaScript files, and leveraging browser caching.
Ensure crawlability and resolve errors
Ensure all pages are accessible to search engine crawlers by reviewing and updating the robots.txt file and resolving any crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Certn demonstrates a solid foundation in authority with accurate online representations and positive reviews. To advance, increasing mentions on authoritative sites and developing thought leadership content are recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions on authoritative sites.
Create thought leadership content
Develop and promote thought leadership content to establish authority.
Manage online reputation
Monitor and manage online reputation to ensure positive sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Certn's website lacks visible evidence of web analytics and SEO tools, and its privacy policy does not detail analytics or AI usage, indicating a basic level of measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.