Your AEO Assessment: cdw.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where cdw.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by addressing Core Web Vitals to improve user experience and search rankings.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well cdw.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
CDW's content strategy effectively addresses clusters of related questions with consistent brand messaging. To advance, enhancing content depth, improving readability, and expanding FAQs to cover all user queries are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Improve content readability
Ensure all content is easy to read, aiming for a Flesch Reading Ease score of 80 or higher.
Expand and enhance faqs
Expand FAQs to cover nearly all targeted questions, providing thorough answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
CDW.com demonstrates a solid technical SEO foundation with a high SEO score. However, to advance in AEO maturity, the site should implement comprehensive schema markup, optimize Core Web Vitals, and resolve crawl errors to enhance search engine visibility and user experience.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals to improve user experience and search rankings.
Resolve crawl errors
Ensure all pages are accessible and free from crawl errors to facilitate better indexing by search engines.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
CDW demonstrates strong authority in the IT services industry, with consistent citations and engaging content. To advance, focusing on original research and proactive information management is recommended.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
CDW's website lacks visible evidence of web analytics and SEO tools, indicating potential gaps in measurement practices. Implementing systematic tracking of LLM traffic and mentions, adopting mention tracking tools, and monitoring conversion rates from LLM traffic are recommended to advance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.