Your AEO Assessment: cbre.us
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where cbre.us can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by addressing Core Web Vitals, including improving page load times and interactivity.
Ensure all pages are mobile-friendly and responsive to provide a seamless user experience across devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well cbre.us is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
CBRE's content strategy effectively addresses related concepts and queries with consistent brand messaging. To advance, focus on comprehensive topic coverage, regular content updates, and expanding the FAQ section to cover all user questions.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
CBRE's website demonstrates a solid technical foundation with a commitment to digital accessibility. To advance in AEO maturity, implementing structured data, optimizing Core Web Vitals, and enhancing mobile responsiveness are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving page load times and interactivity.
Enhance mobile responsiveness
Ensure all pages are mobile-friendly and responsive to provide a seamless user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
CBRE demonstrates a high level of authority maturity, with consistent citations as an authoritative source, a recognized Google Knowledge Panel, and engaging visual content. Continued focus on managing citations, creating original data, and promoting content will further solidify its industry leadership.
Manage and monitor citations
Actively manage and monitor citations to ensure proper attribution and linking, especially when research is cited in major publications.
Create original thought leadership content
Continue creating original data and thought leadership content to maintain and enhance authority in the industry.
Promote content across platforms
Ensure that all content is widely cited and shared across authoritative platforms to reinforce brand authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
CBRE's website lacks visible evidence of web analytics and SEO/AEO tools, and there are no public disclosures regarding analytics or AI/LLM usage, indicating a basic level of measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.