Your AEO Assessment: cawvideo.co.nz
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where cawvideo.co.nz can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a blog section to address common client questions and industry topics.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Create an FAQ page to provide clear answers to frequently asked questions.
What your AEO Assessment covers
Your personalized AEO assessment measures how well cawvideo.co.nz is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
CAW Video's content is primarily service-focused with limited depth and lacks interactive elements like a blog or FAQ. Enhancing content variety and depth can improve user engagement and SEO performance.
Establish a blog section
Develop a blog section to address common client questions and industry topics.
Implement an FAQ page
Create an FAQ page to provide clear answers to frequently asked questions.
Update existing content regularly
Regularly update existing content to ensure relevance and accuracy.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates basic technical SEO practices but lacks structured data markup, descriptive alt attributes for images, and optimal loading speed. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Add descriptive alt attributes to images
Ensure all images have descriptive alt attributes to improve accessibility and SEO.
Optimize website loading speed
Optimize website loading speed by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
CAW Video demonstrates foundational authority with positive mentions and accurate third-party information but lacks presence in key authoritative platforms like Google's Knowledge Graph and Wikipedia, indicating room for growth in establishing a more robust online authority.
Claim Google knowledge graph
Claim and optimize a Google Knowledge Graph entry to enhance brand visibility and credibility.
Create wikipedia page
Develop and maintain a Wikipedia page to provide authoritative information about the company.
Enhance industry outreach
Increase outreach to authoritative industry sites to improve top site coverage and mentions.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and a privacy policy disclosing analytics usage, indicating an ad hoc approach to measurement. Implementing web analytics and establishing a privacy policy would enhance measurement maturity.
Implement web analytics tool
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to systematically track website traffic and user behavior.
Establish analytics review process
If not already in place (we cannot tell from the outside), establish a process for regular review of analytics data to inform content and marketing strategies.
Develop privacy policy
If not already in place (we cannot tell from the outside), develop a privacy policy that discloses the use of analytics and monitoring tools to ensure transparency with users.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.