Your AEO Assessment: caring.com

Overall AEO Maturity score: 2 out of 5

Your top 3 priorities

Here's where caring.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:

  • Expand thin content pages: most content pages average around 75 words, which isn't enough for AI engines to extract meaningful answers. Build key pages to at least 300 words with substantive, helpf...

  • Add metadata to key pages: your most important pages—homepage, service pages, about, contact, and FAQ—should each have a unique title tag, meta description, and h1 heading so AI engines can accurat...

  • Add sources and data citations: strengthen content by backing claims with specific data, citing authoritative sources, and referencing customer results. Well-attributed content builds trust with bo...

AI visibility snapshot

Caring.com appears in only 4 of 15 responses, primarily as a cited source for senior care advice or as a recommended search tool in comparison tables. When mentioned, the brand is portrayed positively and credibly, but mentions are functional and feature-oriented rather than conveying a deeper value proposition or brand story. The majority of responses in the senior care space do not reference Caring.com at all, indicating limited brand visibility across AI platforms.
9.52
%
Mention rate
3.57
%
Citation rate
36.62
%
Share of voice
56
%
Sentiment
56
%
Accuracy
11
%
Message pull-through

Top competitors mentioned alongside you

What your AEO Assessment covers

Your personalized AEO assessment measures how well caring.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

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Content

Content: Build the source AI trusts

We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.

Content Category Score

Caring has 47 content pages across 6 content types, providing a foundation to build on. The key opportunities are expanding page depth, refreshing content regularly, and addressing the questions prospects are actively asking.

Expand thin content pages

Most content pages average around 75 words, which isn't enough for AI engines to extract meaningful answers. Aim to build key pages to at least 300 words with substantive, helpful information.

Pages to fix (highest priority first)

Refresh and update content

None of the 47 content pages show updates within the past 12 months. Prioritize refreshing your most important pages, as AI models and search engines deprioritize stale content.

Pages to fix (highest priority first)

Answer key prospect questions

The assessment identified 50 questions prospects are likely asking, and current content doesn't clearly address them. Create or expand content that directly answers high-intent questions to improve...

Pages to fix (highest priority first)

Question Coverage Percentage

Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.

Explore content management in Webflow

Technical

Technical: Structure wins

We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.

Technical Category Score

Caring has foundational elements like HTTPS and robots.txt in place, plus strong heading structure. However, SEO metadata and brand signals are largely missing, limiting how AI engines and search platforms identify and reference your content. Addressing these gaps is the prior...

Identify your brand on homepage

Ensure your brand name appears in the homepage title tag, H1 heading, and meta description. This is the most fundamental signal helping search engines and AI models recognize who you are.

Pages to fix (highest priority first)

Add metadata to key pages

Your most important pages—homepage, service pages, about, contact, and FAQ—should each have a unique title tag, meta description, and H1 heading. This helps AI engines accurately summarize and cite...

Pages to fix (highest priority first)

Expand metadata across all pages

Aim for at least 70% of all site pages to have complete SEO metadata. Consider using CMS templates to auto-populate title tags, meta descriptions, and H1 headings so coverage scales as you add cont...

Pages to fix (highest priority first)

Schema Coverage Percentage

Share of pages with schema.org metadata for improved LLM and search engine understanding.

Learn about generating schema in Webflow

Authority

Authority: Earn trust, everywhere

We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.

Authority Category Score

Caring has a solid digital foundation with a Wikipedia page, Google Knowledge Graph presence, and recognition across major AI platforms. The next opportunity is strengthening content attribution, author credibility signals, and brand sentiment to reach the next maturity level.

Add sources and data citations

Strengthen content by backing claims with specific data, citing authoritative sources, and referencing customer results. Well-attributed content builds trust with both prospects and AI platforms th...

Pages to fix (highest priority first)

Introduce author bylines sitewide

Add named author bylines with credential-rich bios to content pages, and implement Person schema markup. This gives AI platforms structured authorship signals that reinforce your team's expertise i...

Pages to fix (highest priority first)

Elevate brand sentiment proactively

Boost positive brand perception by publishing customer success stories, engaging constructively with public reviews, and communicating product improvements transparently. Current sentiment sits jus...

Pages to fix (highest priority first)

Authority Coverage Percentage

Percent of top 50 industry sites that mention you.

Build pages that command authority

Measurement

Measurement: From rankings to representation

This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.

Measurement Category Score

Caring has web analytics in place, which is a solid starting point. The key opportunity is expanding analytics coverage across more pages and adding AEO-specific tracking to measure how AI platforms drive traffic and reference your brand.

Expand analytics across all pages

Your analytics tools currently cover about 23% of pages. Deploying Google Analytics 4 consistently across all pages ensures you can track AI-referred traffic and measure AEO impact site-wide.

Pages to fix (highest priority first)

Adopt an AEO monitoring tool

Consider adding a dedicated AEO monitoring tool to systematically track AI citation rates, LLM brand mentions, and AI-referred traffic. Manual checking doesn't scale — purpose-built tools automate ...

Pages to fix (highest priority first)

Start tracking AEO-specific metrics

If not already in place (we cannot tell from the outside), begin monitoring AI bot traffic via server logs, LLM-referred human traffic from platforms like ChatGPT and Perplexity, and brand mention ...

Pages to fix (highest priority first)

Measurement Coverage

Presence of externally visible signs on your website that you are using measurement tools.

Measure LLM-traffic with Webflow Analyze