Your AEO Assessment: cardmarket.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where cardmarket.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Create detailed guides and tutorials on buying and selling processes.
Implement structured data markup (schema.org) across all relevant pages.
What your AEO Assessment covers
Your personalized AEO assessment measures how well cardmarket.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Cardmarket's content effectively addresses some user questions with good readability but lacks depth and comprehensive coverage. Enhancing the FAQ section, adding detailed guides, and ensuring regular content updates will improve user engagement and information accuracy.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Publish buying/selling guides
Create detailed guides and tutorials on buying and selling processes.
Implement content updates
Regularly update content to ensure accuracy and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Cardmarket.com demonstrates a solid technical SEO foundation with proper URL structures and mobile responsiveness. However, to advance to a higher maturity level, implementing structured data, optimizing image attributes, and improving page load times are essential steps.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Add descriptive alt attributes to images
Ensure all images have descriptive alt attributes to improve accessibility and image search optimization.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to enhance user experience and SEO performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Cardmarket demonstrates strong authority with recognized expertise and engaging content. To advance, enhancing visual storytelling and proactively managing brand information on reference sites are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more engaging multimedia content such as infographics, animations, and interactive elements.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information about the brand.
Manage brand mentions
Monitor and manage brand mentions across authoritative sites to maintain a positive reputation and address any negative sentiment promptly.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Cardmarket.com currently shows no visible evidence of utilizing web analytics or SEO tools, indicating a basic level of measurement maturity. Enhancing systematic tracking of LLM traffic and mentions, and implementing SEO tools, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.