Your AEO Assessment: carat.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where carat.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by addressing Core Web Vitals, including improving page load times and interactivity.
What your AEO Assessment covers
Your personalized AEO assessment measures how well carat.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Carat's website provides relevant content but lacks a comprehensive FAQ section and visible content update indicators. Improving readability and content freshness will enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement content update indicators
Regularly update content with visible 'last updated' dates to indicate freshness.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Carat.com demonstrates foundational technical SEO practices but requires enhancements in structured data implementation, performance optimization, and crawlability to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving page load times and interactivity.
Review robots.Txt and meta robots tags
Ensure all pages are accessible to search engines by reviewing and updating the robots.txt file and meta robots tags.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Carat demonstrates strong authority in the media and marketing industry, with high recognition and accurate representations across authoritative platforms. To advance further, enhancing visual storytelling, managing citations proactively, and developing original research are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content formats.
Manage authoritative citations
Proactively manage and update citations on authoritative sites to ensure accuracy and positive representation.
Develop original research
Develop original research reports to establish thought leadership and increase brand citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Carat.com currently shows no visible evidence of utilizing web analytics or SEO/AEO tools, and its privacy policy lacks disclosures regarding analytics or AI usage. Implementing systematic tracking and relevant tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.