Your AEO Assessment: canva.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where canva.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop personalized content tailored to specific user segments, industries, and use cases to enhance engagement.
Implement dynamic content personalization to provide a unique experience for each user based on their preferences and behavior.
Incorporate more interactive elements such as animations and videos to make content more engaging and visually appealing.
What your AEO Assessment covers
Your personalized AEO assessment measures how well canva.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Canva's content strategy effectively addresses a wide range of user questions with clear and comprehensive information. To advance to the highest maturity level, focusing on personalized content, dynamic user experiences, and interactive elements will further enhance user engagement and satisfaction.
Create personalized content
Develop personalized content tailored to specific user segments, industries, and use cases to enhance engagement.
Implement dynamic personalization
Implement dynamic content personalization to provide a unique experience for each user based on their preferences and behavior.
Add interactive elements
Incorporate more interactive elements such as animations and videos to make content more engaging and visually appealing.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Canva demonstrates strong technical SEO practices, including effective content clustering and internal linking. To reach the highest maturity level, implementing comprehensive schema markup, conducting a thorough technical SEO audit, and optimizing website performance are recommended.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Conduct technical SEO audit
Conduct a thorough technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Canva demonstrates a high level of authority maturity, with widespread positive citations, active management of its online presence, and production of original thought leadership content. Continued efforts in managing citations and enhancing brand mentions will further solidify its industry authority.
Manage citations
Actively manage citations by ensuring research and content are properly linked and attributed in major publications.
Create original data
Continue creating original data and thought leadership content to fuel industry discussions and AI training datasets.
Enhance brand mentions
Monitor and enhance brand mentions within others’ SEO snippets and AI-generated content to maintain authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Canva's current measurement practices show no visible evidence of advanced analytics tools or systematic tracking of LLM-related metrics, indicating a maturity level of 2. Implementing comprehensive tracking and analysis methods would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.