Your AEO Assessment: bv.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bv.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Ensure all content is updated regularly, with visible 'last updated' dates.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bv.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Black & Veatch's website provides valuable information but can enhance user experience by adding a comprehensive FAQ section, ensuring regular content updates, and simplifying technical language to improve readability.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation but lacks advanced optimizations like structured data, optimal page speed, and consistent mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Black & Veatch demonstrates strong authority in the engineering sector, with high industry recognition and accurate third-party representations. To advance further, the company should focus on publishing thought leadership content and enhancing visual storytelling on its platforms.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage wikipedia and reference site entries
Proactively manage and update Wikipedia and other reference site entries to ensure accurate representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Black & Veatch's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and implementing systematic conversion rate monitoring, would advance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.