Your AEO Assessment: braze.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where braze.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Adopt an AEO monitoring tool to systematically track how braze appears in AI-generated answers. Your robust analytics stack makes integration straightforward — layer AI-visibility tracking from pla...
Refresh content more frequently — only 3.5% of content has been updated in the last 6 months. Prioritize refreshing high-traffic and high-value pages first, aiming to keep at least 30% of your cont...
Add author bylines with credentials and bios to blog posts, guides, and articles. Authorship signals directly support e-e-a-t scoring and help llms assess content authority — a key step to solidify...
What your AEO Assessment covers
Your personalized AEO assessment measures how well braze.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Braze has built a strong content foundation with 111 pages, 10 content types, and excellent FAQ coverage (74.5% of pages). The key opportunity is refreshing existing content more frequently and expanding question coverage to reach the next maturity level.
Refresh content more frequently
Only 3.5% of content has been updated in the last 6 months. Prioritize refreshing high-traffic and high-value pages first, aiming to keep at least 30% of your content corpus current on a rolling si...
Accelerate publishing and updates
Establish a regular cadence for updating existing pages, targeting at least 15% of your content library within every six-month window. Focus first on pages covering fast-evolving topics or those sh...
Expand prospect question coverage
Currently about 40% of key prospect questions are addressed. Close gaps by creating content around mid- and bottom-funnel topics like pricing comparisons, implementation details, migration guides, ...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Braze has solid technical foundations in place—HTTPS, valid sitemap, robots.txt, and strong SEO metadata coverage. You're close to Level 3; improving semantic HTML, adding Organization schema, and a small crawlability boost will unlock the next tier.
Strengthen semantic HTML structure
Updating page markup to use semantic elements like nav, main, article, and section (instead of generic divs) helps AI engines better understand your content hierarchy and extract accurate answers.
Add organization schema to homepage
While schema markup exists across many pages, adding a dedicated Organization JSON-LD block to your homepage—with name, logo, description, and social profiles—gives AI models a clear, authoritative...
Close the crawlability gap
You're at 94% crawlability, just shy of the 95% threshold. A quick audit of robots.txt rules, sitemap completeness, and internal linking can ensure all key pages are fully discoverable by AI crawlers.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Braze has strong authority foundations — a Wikipedia page, Knowledge Graph presence, and recognition across major AI platforms. To reach the next level, focus on expanding author attribution across content and broadening mentions on authoritative industry sources.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials and bios. Authorship signals directly support E-E-A-T scoring and help LLMs assess content authority.
Scale bylines across content pages
Expand author attribution to at least 25% of content pages, including Person schema markup and linked author profiles. This gives AI platforms structured authorship data to reinforce Braze's expert...
Broaden authoritative industry mentions
Target the next tier of industry coverage — niche martech publications, partner ecosystems, analyst reports, and standards bodies — to increase Braze's presence across the authoritative sources AI ...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Braze has strong authority foundations — a Wikipedia page, Knowledge Graph presence, and recognition across major AI platforms. To reach the next level, focus on expanding author attribution across content and broadening mentions on authoritative industry sources.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials and bios. Authorship signals directly support E-E-A-T scoring and help LLMs assess content authority.
Scale bylines across content pages
Expand author attribution to at least 25% of content pages, including Person schema markup and linked author profiles. This gives AI platforms structured authorship data to reinforce Braze's expert...
Broaden authoritative industry mentions
Target the next tier of industry coverage — niche martech publications, partner ecosystems, analyst reports, and standards bodies — to increase Braze's presence across the authoritative sources AI ...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.