Your AEO Assessment: better.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where better.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load speeds by compressing images, minifying CSS and JavaScript, and leveraging browser caching.
Ensure mobile responsiveness by adopting a responsive design framework and testing across various devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well better.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Better.com has made strides in providing informative content through its Learning Center and blog. However, expanding the FAQ section, creating detailed guides, and ensuring regular content updates will enhance its content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Publish detailed guides
Create in-depth guides and articles covering various aspects of the mortgage process.
Update existing content
Regularly update existing content to ensure accuracy and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Better.com demonstrates a solid foundation in technical SEO but requires improvements in structured data implementation, page speed optimization, and mobile responsiveness to advance to the next maturity level.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize page load speeds
Optimize page load speeds by compressing images, minifying CSS and JavaScript, and leveraging browser caching.
Ensure mobile responsiveness
Ensure mobile responsiveness by adopting a responsive design framework and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Better.com demonstrates a solid foundation in authority with significant industry recognition and growth. To advance, enhancing digital PR, managing online sentiment, and developing thought leadership content are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Manage online sentiment
Monitor and manage online sentiment to address negative mentions and improve brand perception.
Promote thought leadership
Develop and promote thought leadership content to establish authority in the mortgage industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Better.com currently lacks visible implementation of web analytics and SEO/AEO tools, indicating a measurement maturity level of 2. To advance, the company should consider implementing systematic tracking of LLM traffic and mentions, utilizing mention tracking tools, and monitoring conversion rates tied to revenue metrics.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.