Your AEO Assessment: bentley.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bentley.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and improve rich result eligibility.
Optimize website architecture to ensure a clean hierarchy, facilitating easier navigation for both users and search engine crawlers.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bentley.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Bentley.com demonstrates a solid foundation in content strategy, effectively addressing key user questions and maintaining a moderately readable style. To advance in AEO maturity, enhancing content readability, expanding FAQ coverage, and ensuring regular content updates are recommended.
Improve content readability
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Expand FAQ coverage
Expand the FAQ section to cover a broader range of user questions, ensuring comprehensive coverage of common inquiries.
Regular content updates
Regularly update content to maintain freshness, with visible indicators of the last update to build trust and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Bentley.com demonstrates a solid technical foundation with effective use of meta tags and mobile optimization. However, to advance in AEO maturity, implementing structured data, optimizing site architecture, and conducting regular technical audits are recommended.
Implement structured data
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and improve rich result eligibility.
Optimize website architecture
Optimize website architecture to ensure a clean hierarchy, facilitating easier navigation for both users and search engine crawlers.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Bentley Systems demonstrates strong authority in the infrastructure engineering software industry, with high coverage and positive mentions in authoritative sites, accurate third-party entries, and content attributed to experts. To advance to the highest maturity level, enhancing digital PR, developing original research, and increasing social media engagement are recommended.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Develop original research reports
Develop and promote original research reports to establish thought leadership.
Increase social media engagement
Increase engagement on social media platforms to boost brand visibility and authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Bentley.com currently lacks visible web analytics and SEO tools, and its privacy policy does not disclose analytics or AI/LLM usage. Implementing systematic tracking of LLM traffic and utilizing mention tracking tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.