Your AEO Assessment: basis.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where basis.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well basis.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Basis.com demonstrates a strong commitment to addressing user questions with clear and accessible content. To advance in AEO maturity, focusing on developing content clusters, regular updates, and incorporating original research will be beneficial.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Incorporate original research
Include original research and data in content to establish authority and provide unique value.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Basis.com demonstrates a solid technical foundation with robust security measures and SEO tools in place. To advance in AEO maturity, implementing structured data, optimizing performance, and conducting regular technical audits are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Basis demonstrates strong authority in the advertising technology industry, with recognized expertise and engaging content. To advance further, enhancing visual storytelling, managing authoritative citations, and publishing original research are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content formats such as infographics, animations, and videos across key pages.
Manage authoritative citations
Proactively manage and update citations on authoritative sites, ensuring accurate and up-to-date information about the brand.
Publish original research
Develop and publish original research or data-driven reports to establish thought leadership and increase brand authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Basis.com utilizes web analytics tools and mentions data collection in its privacy policy, indicating a foundational level of measurement maturity. However, there is no publicly available evidence of systematic tracking of LLM traffic, mentions, or sentiment, suggesting room for advancement in measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.