Your AEO Assessment: azed.gov
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where azed.gov can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well azed.gov is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The Arizona Department of Education's website effectively addresses a wide range of user questions but could enhance readability and content depth to improve user engagement and comprehension.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand content depth
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
Maintain content freshness
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks comprehensive structured data implementation, consistent mobile optimization, and optimal page load performance. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The Arizona Department of Education demonstrates a solid foundation in authority with positive mentions and accurate third-party entries. To advance, increasing presence in authoritative publications and enhancing digital PR efforts are recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative educational publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the education sector.
Manage online mentions
Monitor and manage online mentions to ensure positive sentiment and address any inaccuracies.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The Arizona Department of Education's website currently lacks visible measurement tools and systematic tracking mechanisms, indicating an ad hoc approach to monitoring online presence. Implementing web analytics and establishing regular tracking processes would enhance measurement maturity.
Implement web analytics tool
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to monitor website traffic and user behavior.
Track LLM traffic and mentions
If not already in place (we cannot tell from the outside), establish systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines.
Review third-party content accuracy
If not already in place (we cannot tell from the outside), conduct regular reviews of third-party and LLM content for accuracy and freshness.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.