Your AEO Assessment: auspost.com.au
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where auspost.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are served over HTTPS to improve security and trustworthiness.
Optimize page load times by compressing images and leveraging browser caching.
What your AEO Assessment covers
Your personalized AEO assessment measures how well auspost.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Australia Post's website effectively addresses a range of customer questions with generally accessible content. To advance in AEO maturity, enhancing content comprehensiveness, ensuring regular updates, and improving readability are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Implement regular content updates
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 70.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical maturity, with foundational elements in place but lacking in advanced optimizations. Addressing structured data implementation, HTTPS consistency, and page speed enhancements will elevate its technical standing.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enforce HTTPS across site
Ensure all pages are served over HTTPS to improve security and trustworthiness.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Australia Post demonstrates strong authority with accurate third-party representations and engaging content. To advance, it should correct inaccuracies on reference sites, enhance visual storytelling, and increase positive citations by authoritative industry sources.
Manage and correct inaccuracies on reference sites
Actively manage and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Enhance visual storytelling on website
Enhance visual storytelling on the website by incorporating more engaging elements like infographics, animations, and interactive content.
Increase positive citations by authoritative sources
Monitor and increase positive citations by authoritative industry sources to strengthen thought leadership.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Australia Post demonstrates a solid foundation in web analytics and SEO tool usage, indicating a Level 3 maturity in measurement. To advance, implementing systematic tracking of LLM interactions and their impact on traffic and conversions is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Establish regular AI mention tracking
If not already in place (we cannot tell from the outside), conduct daily or weekly mention tracking to assess inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.