Your AEO Assessment: atlassian.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where atlassian.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Close key question gaps: your content currently addresses about 34% of the questions prospects are likely asking. Prioritize creating new content that targets unanswered, high-intent questions to i...
Boost LLM fact accuracy: AI platforms describe atlassian's historical identity but miss the current 'human+AI superteams' positioning. Ensure crawlable, prominent descriptions of current strategy, ...
Adopt an AEO monitoring tool: add a dedicated AEO or advanced SEO platform like profound, otterly, or semrush to systematically track AI citation rates, LLM brand mentions, and AI-referred traffic....
What your AEO Assessment covers
Your personalized AEO assessment measures how well atlassian.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Atlassian has a strong content foundation with 136 pages across 13 content types and solid FAQ coverage. The key opportunity is deepening content to answer more prospect questions upfront and giving AI engines richer, more citable material to work with.
Close key question gaps
Your content currently addresses about 34% of the questions prospects are likely asking. Prioritize creating new content that targets unanswered, high-intent questions to improve AI visibility and ...
Deepen long-form content pages
Some long-form pages like guides and articles average around 461 words—below the 800-word threshold AI models prefer for sourcing. Expand these pages with comprehensive, substantive coverage so the...
Front-load answers in content
About 42% of content-heavy pages lead with a direct answer, but aiming for 50%+ will significantly improve AI citability. Place key takeaways and answers in the first 100–200 words, then expand wit...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Atlassian has solid foundational elements in place—HTTPS, valid sitemap, and strong SEO metadata coverage at 86%. The key opportunities ahead are improving page interactivity on mobile, expanding structured data, and boosting overall desktop performance scores.
Improve mobile interactivity speed
Mobile interaction responsiveness is just above the threshold at 529ms. Reducing JavaScript complexity and deferring non-critical processing can bring this into the target range and improve the use...
Expand structured data coverage
Schema.org markup is present on about 33% of pages—a great start. Expanding JSON-LD structured data to 50%+ of pages will help AI engines and search platforms better understand and surface your con...
Boost desktop performance scores
The current desktop Lighthouse score of 35 has room to grow. Focusing on image optimization, code splitting, lazy loading, and third-party script management can meaningfully improve load times and ...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Atlassian has a strong online foundation with clear branding, schema markup, and broad social presence. The key opportunity is closing the gap between how AI platforms describe Atlassian today and the company's current AI-forward strategic positioning.
Boost LLM fact accuracy
AI platforms describe Atlassian's historical identity but miss the current 'human+AI superteams' positioning. Ensure crawlable, prominent descriptions of current strategy, key products, and differe...
Strengthen brand sentiment signals
Sentiment across authoritative sources is just below the next threshold. Amplify customer success stories, engage publicly with feedback, and highlight product improvements to lift how the brand is...
Expand AI platform visibility
Atlassian was recognized by only 2 of 3 responding AI platforms, limiting brand reach. Strengthening presence in independent, reliable sources and ensuring Wikipedia content stays current can impro...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Atlassian has a strong online foundation with clear branding, schema markup, and broad social presence. The key opportunity is closing the gap between how AI platforms describe Atlassian today and the company's current AI-forward strategic positioning.
Boost LLM fact accuracy
AI platforms describe Atlassian's historical identity but miss the current 'human+AI superteams' positioning. Ensure crawlable, prominent descriptions of current strategy, key products, and differe...
Strengthen brand sentiment signals
Sentiment across authoritative sources is just below the next threshold. Amplify customer success stories, engage publicly with feedback, and highlight product improvements to lift how the brand is...
Expand AI platform visibility
Atlassian was recognized by only 2 of 3 responding AI platforms, limiting brand reach. Strengthening presence in independent, reliable sources and ensuring Wikipedia content stays current can impro...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.