Your AEO Assessment: atlassian.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where atlassian.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop dynamic, personalized content tailored to individual user segments and personas.
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Enhance content with engaging visuals, animations, and videos to improve user engagement.
What your AEO Assessment covers
Your personalized AEO assessment measures how well atlassian.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Atlassian's content strategy demonstrates a high level of maturity, with comprehensive, regularly updated content that effectively addresses user questions. To advance further, incorporating personalized content, engaging media, and external expert insights would enhance user engagement and content diversity.
Implement personalized content
Develop dynamic, personalized content tailored to individual user segments and personas.
Incorporate engaging media
Enhance content with engaging visuals, animations, and videos to improve user engagement.
Include guest expert insights
Collaborate with external experts to provide guest insights and diversify content perspectives.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Atlassian.com exhibits strong technical SEO practices, including efficient site architecture and mobile optimization. To advance to the highest maturity level, the site should enhance schema markup implementation, conduct regular link health audits, and optimize XML sitemaps.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all pages to enhance search engine understanding and visibility.
Regular link health audits
Conduct regular audits to identify and resolve any broken links or redirect chains to maintain optimal site health.
Optimize XML sitemaps
Optimize XML sitemaps to ensure they are up-to-date and accurately reflect the site's structure for improved crawl efficiency.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Atlassian demonstrates a high level of authority maturity, with widespread positive citations, accurate third-party entries, and engaging, well-attributed content. Continued focus on original research, citation management, and visual storytelling will further solidify its leadership position.
Maintain thought leadership
Continue producing original research and data-driven reports to maintain thought leadership.
Manage citations
Actively manage and update citations across authoritative sites to ensure accuracy.
Enhance visual storytelling
Enhance visual storytelling through more interactive and engaging content formats.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Atlassian demonstrates a solid foundation in measurement practices with visible use of web analytics tools and clear privacy disclosures. Advancing to the next maturity level would involve implementing systematic tracking of LLM traffic, mentions, and sentiment, and integrating conversion rate analysis for LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.