Your AEO Assessment: astho.org
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where astho.org can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Develop comprehensive content that addresses clusters of related questions to provide in-depth information on key topics.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well astho.org is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
ASTHO's content effectively addresses key public health questions but would benefit from improved readability, comprehensive coverage of related topics, and regular updates to enhance user engagement and information accuracy.
Improve content readability
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth information on key topics.
Implement regular content updates
Regularly update existing content to ensure accuracy and relevance, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has foundational technical SEO elements in place but lacks structured data markup and faces performance issues. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
ASTHO demonstrates strong authority in the public health sector, with consistent citations and recognition. To advance further, enhancing visual storytelling, proactive citation management, and developing original research are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and infographics to engage users.
Manage citations proactively
Proactively manage and update citations on authoritative sites to ensure accurate representation.
Develop original research
Develop original research reports to establish thought leadership and increase citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
ASTHO's website lacks visible evidence of advanced measurement tools and systematic tracking of LLM traffic and mentions, indicating an ad hoc approach to presence checking. Implementing structured analytics and monitoring systems would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.