Your AEO Assessment: asana.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where asana.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Fix broken links on key pages: nearly 29% of internal links on high-visibility pages (homepage, product, pricing) are broken, undermining credibility with both visitors and AI systems. Prioritize t...
Refresh high-value content regularly: only about 9% of content has been updated in the last six months. Prioritize refreshing high-traffic and competitive-topic pages to bring at least 15% of your ...
Add author bylines to content: no author bylines were detected on content pages. Attributing articles and guides to named authors with credentials boosts authority scoring in Google's e-e-a-t frame...
What your AEO Assessment covers
Your personalized AEO assessment measures how well asana.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Asana has strong content foundations with excellent FAQ coverage and diverse content types across 12 categories. The key opportunity is content freshness — under 9% of pages have been updated recently, which limits AI engine confidence in surfacing your answers.
Refresh high-value content regularly
Only about 9% of content has been updated in the last six months. Prioritize refreshing high-traffic and competitive-topic pages to bring at least 15% of your content corpus up to date.
Accelerate your content update cadence
Aim to review and refresh at least 30% of your content every six months. Focus first on pages with outdated information or topics that evolve quickly in the project management space.
Build a quarterly refresh calendar
If not already in place (we cannot tell from the outside), implement a content calendar targeting a 30% refresh rate every three months. This keeps your content current with market changes and sign...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Asana has strong SEO metadata coverage (87%) and solid accessibility foundations, with HTTPS, robots.txt, and a valid sitemap in place. The key opportunity is addressing a high broken link rate (21%) and expanding structured data to strengthen AI engine visibility.
Fix broken links on key pages
Nearly 29% of internal links on key pages (homepage, product, pricing) are broken, which can undermine credibility with visitors and AI systems. Prioritize fixing these high-visibility pages first ...
Run a site-wide link audit
With over 20% of all internal links broken across the site, a systematic audit using tools like Screaming Frog or Semrush will help identify and resolve these issues at scale. Healthy internal link...
Expand structured data coverage
Schema.org markup currently appears on about 5% of pages. Scaling JSON-LD schema (Article, Product, FAQ, Organization) to 75%+ of pages will make your content far more discoverable and citable by A...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Asana has strong brand foundations — Wikipedia, Knowledge Graph, and broad social presence are in place. However, AI platforms are not yet reflecting Asana's current AI-forward positioning, and key trust signals like a contact page and author bylines are missing.
Add a contact page
A dedicated contact page with clear contact information is a foundational trust signal for both AI systems and prospects. Adding one strengthens legitimacy signals across search engines and LLMs.
Unify brand messaging sitewide
Brand consistency across the site currently scores below the threshold needed for the next maturity level. Audit key pages to ensure your company description, value proposition, and AI positioning ...
Add author bylines to content
No author bylines were detected on content pages. Attributing blog posts, guides, and articles to named authors with credentials boosts authority scoring in both Google's E-E-A-T framework and LLM ...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Asana has strong brand foundations — Wikipedia, Knowledge Graph, and broad social presence are in place. However, AI platforms are not yet reflecting Asana's current AI-forward positioning, and key trust signals like a contact page and author bylines are missing.
Add a contact page
A dedicated contact page with clear contact information is a foundational trust signal for both AI systems and prospects. Adding one strengthens legitimacy signals across search engines and LLMs.
Unify brand messaging sitewide
Brand consistency across the site currently scores below the threshold needed for the next maturity level. Audit key pages to ensure your company description, value proposition, and AI positioning ...
Add author bylines to content
No author bylines were detected on content pages. Attributing blog posts, guides, and articles to named authors with credentials boosts authority scoring in both Google's E-E-A-T framework and LLM ...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.