Your AEO Assessment: appian.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where appian.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well appian.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Appian's content effectively addresses key user questions but can improve readability and comprehensiveness by simplifying language, developing in-depth content clusters, and ensuring regular updates with visible freshness indicators.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Create in-depth content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth answers.
Implement regular content updates
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Appian's website demonstrates a moderate level of technical maturity, with some schema markup and functional elements in place. However, improvements in schema implementation, performance optimization, and error resolution are necessary to advance to a higher maturity level.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Resolve technical errors
Ensure all pages are accessible and free from technical errors to improve user experience and search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Appian demonstrates strong authority in the enterprise software industry, with consistent citations by reputable sources and a recognized presence in Google's Knowledge Graph. Enhancing visual storytelling and proactively managing authoritative citations can further solidify its position.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and high-quality visuals across key pages.
Manage authoritative citations
Proactively manage and update citations on authoritative sites to ensure accurate and current information.
Develop original research reports
Develop and promote original research reports to establish thought leadership and increase brand authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Appian demonstrates a solid foundation in measurement practices with visible use of web analytics tools and privacy disclosures. Advancing to systematic tracking of LLM interactions and conversions will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.