Your AEO Assessment: andrewhazard.co.uk
Overall AEO Maturity score: 1 out of 5
Your top 3 priorities
Here's where andrewhazard.co.uk can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a blog section to address common client questions and showcase expertise.
Implement an FAQ page to provide clear answers to frequent inquiries.
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
What your AEO Assessment covers
Your personalized AEO assessment measures how well andrewhazard.co.uk is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The website primarily offers service descriptions with limited content addressing client questions. Introducing a blog and FAQ section, along with regular content updates, would enhance engagement and information accessibility.
Create a blog section
Develop a blog section to address common client questions and showcase expertise.
Add an FAQ page
Implement an FAQ page to provide clear answers to frequent inquiries.
Regularly update content
Regularly update content to reflect current services and maintain relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website is at the initial stage of technical maturity, lacking structured data, optimized meta information, and efficient performance. Addressing these areas will enhance search visibility and user experience.
Implement basic schema markup
Implement basic schema markup (e.g., Organization, Breadcrumb) across all pages to enhance search engine understanding.
Optimize meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Enhance page load speed
Improve page load speed by optimizing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The website currently has a limited online authority presence, lacking profiles on major platforms and mentions on authoritative sites. Enhancing E-E-A-T signals and engaging in digital PR can significantly improve its authority standing.
Establish profiles on authoritative platforms
Enhance online presence by securing profiles on authoritative platforms like Google Knowledge Graph and Wikipedia.
Create content highlighting expertise
Develop and promote content that showcases expertise and experience to improve E-E-A-T signals.
Implement digital PR strategies
Engage in digital PR activities to earn mentions and backlinks from reputable industry sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and a privacy policy, indicating an ad hoc approach to monitoring online presence. Implementing analytics and SEO tools, along with establishing a privacy policy, would enhance measurement maturity.
Implement web analytics
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to monitor website traffic and user behavior.
Utilize SEO tools
If not already in place (we cannot tell from the outside), utilize SEO tools such as SEMrush or Ahrefs to track keyword rankings and optimize content.
Establish privacy policy
If not already in place (we cannot tell from the outside), establish a privacy policy detailing the use of analytics and data collection practices.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.