Your AEO Assessment: amgen.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where amgen.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Implement comprehensive schema markup across all pages to enhance search engine understanding and improve AI search visibility.
Conduct a thorough technical SEO audit to identify and resolve issues related to crawlability, content, links, and coding.
What your AEO Assessment covers
Your personalized AEO assessment measures how well amgen.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Amgen's website effectively addresses key audience questions but could enhance readability and content depth to improve user engagement and information accessibility.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand content depth
Develop comprehensive content that addresses clusters of related questions to provide in-depth information.
Maintain content freshness
Ensure all content is regularly updated, with visible indicators of freshness, to maintain relevance and accuracy.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Amgen's website demonstrates a solid technical foundation but lacks comprehensive schema markup and has some accessibility issues. Addressing these areas will enhance search engine understanding and user experience, advancing the site's AEO maturity.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and improve AI search visibility.
Perform technical SEO audit
Conduct a thorough technical SEO audit to identify and resolve issues related to crawlability, content, links, and coding.
Fix page errors and improve accessibility
Ensure all pages are accessible and free from errors, such as the 'Error 500' page, to improve user experience and search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Amgen demonstrates strong authority in the biotechnology industry, with consistent citations by major publications and a recognized Google Knowledge Panel. Enhancing proactive digital PR efforts and developing thought leadership reports can further solidify its authoritative position.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and platforms.
Develop thought leadership reports
Develop and promote annual thought leadership reports to establish authority and provide valuable insights to the industry.
Monitor online mentions and sentiment
Implement a systematic approach to monitor and manage online mentions and sentiment to maintain a positive brand image.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Amgen's website currently lacks visible evidence of web analytics and SEO/AEO tools, and there are no public disclosures regarding analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.