Your AEO Assessment: altagas.ca
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where altagas.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
What your AEO Assessment covers
Your personalized AEO assessment measures how well altagas.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
AltaGas's website provides essential information but lacks a comprehensive FAQ section and features complex content that may hinder user understanding. Regular content updates are needed to enhance relevance and user trust.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Implement content update schedule
Regularly update content to ensure freshness and relevance, with visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
AltaGas.ca demonstrates foundational technical SEO practices but lacks advanced implementations like structured data, optimal loading speeds, and mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure mobile responsiveness
Ensure mobile responsiveness by adopting a mobile-first design approach and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
AltaGas demonstrates strong industry recognition and online presence, with content attributed to individuals enhancing credibility. To advance, the company should focus on proactive digital PR, develop thought leadership content, and implement systematic online reputation management.
Boost digital PR for authoritative mentions
Enhance digital PR efforts to increase authoritative mentions in industry publications and reputable websites.
Create thought leadership content
Develop and promote thought leadership content, such as whitepapers and industry reports, to establish expertise.
Monitor and manage online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment across platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
AltaGas.ca currently shows no visible evidence of web analytics tools or disclosures related to analytics and AI/LLM usage. To advance in AEO measurement maturity, implementing systematic tracking of LLM traffic and utilizing SEO tools for mention tracking are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like SEMrush, Ahrefs, or similar for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Measure LLM content accuracy and zero-click value
If not already in place (we cannot tell from the outside), establish systematic measurement of LLM content accuracy and freshness, and attribute value to zero-click mentions.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.