Your AEO Assessment: ae.ca
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where ae.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy to create informative articles addressing common customer questions
Implement structured data markup across all pages to enhance search engine understanding and visibility
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices
What your AEO Assessment covers
Your personalized AEO assessment measures how well ae.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The website currently focuses on product listings with minimal informational content. Implementing a content strategy, including a blog and FAQ section, would enhance user engagement and address customer inquiries effectively.
Implement content strategy
Develop a content strategy to create informative articles addressing common customer questions.
Launch blog section
Establish a blog section to regularly publish fresh content relevant to your audience.
Add FAQ page
Create an FAQ page to provide clear answers to frequently asked questions.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup, mobile optimization, and performance enhancements. Addressing these areas will improve search visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load speeds
Optimize page load speeds by compressing images and leveraging browser caching to improve performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Associated Engineering demonstrates a solid foundation in authority with positive online mentions and content attributed to individuals. To advance, enhancing digital PR, developing thought leadership content, and implementing systematic online mention monitoring are recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the engineering sector.
Manage online mentions
Monitor and manage online mentions to ensure positive sentiment and address any negative feedback promptly.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and disclosures related to analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools can enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.