Your AEO Assessment: 28bio.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where 28bio.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Simplify technical content to improve readability and accessibility.
Implement comprehensive schema markup across all web pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well 28bio.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
28bio's content addresses some user questions but remains complex and occasionally outdated. Enhancing readability, expanding FAQs, and regular updates will improve user engagement and information accessibility.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Maintain content freshness
Regularly update content to ensure freshness and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
28bio's website demonstrates foundational technical SEO practices but lacks comprehensive schema markup, optimal performance, and full accessibility. Addressing these areas will enhance search engine visibility and user experience.
Implement comprehensive schema markup
Implement comprehensive schema markup across all web pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Ensure website accessibility and error-free pages
Ensure all web pages are accessible and free from technical errors to improve user experience and search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
28bio demonstrates foundational authority in the neurotechnology sector but lacks key elements like a Google Knowledge Graph entry and a Wikipedia page, which are essential for enhancing online credibility and visibility.
Establish Google knowledge graph presence
Claim and optimize a Google Knowledge Graph entry to enhance online authority.
Create wikipedia page
Develop a Wikipedia page to provide comprehensive company information and improve credibility.
Enhance LinkedIn engagement
Increase engagement on professional platforms like LinkedIn to boost visibility and authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
28bio's website lacks visible evidence of advanced measurement practices, such as systematic tracking of LLM traffic and mentions, indicating a maturity level of 2 in the Measurement category. Implementing these practices could enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking to monitor inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.