Madrid - Webflow Momentum Tour 2.0
El sitio web como motor de crecimiento
Únete a Webflow en una velada exclusiva en Madrid para descubrir cómo las empresas de alto crecimiento están tomando el control de su sitio web como plataforma estratégica clave en 2026.
A medida que las organizaciones crecen, el sitio web deja de depender de un solo equipo. Distintos equipos de marketing trabajan en paralelo. El contenido debe publicarse con agilidad. Los mercados locales necesitan autonomía. Y, al mismo tiempo, la coherencia global sigue siendo esencial. Todo ello plantea nuevas necesidades en términos de estructura, gobernanza y tecnología.
Este encuentro reunirá a responsables senior de marketing y digital para analizar cómo las empresas más innovadoras impulsan la colaboración entre equipos, escalan a nivel global con contenido gestionado localmente y construyen sitios web capaces de responder a las crecientes expectativas de usuarios, stakeholders y motores de búsqueda.
Desde Webflow compartiremos nuestra visión sobre los nuevos requisitos que marcarán los sitios web en 2026, incluido AEO, y cómo las marcas con ambición de crecimiento deben replantearse su visibilidad, su estructura y su rendimiento.
El evento combinará ponencias, casos reales y conversación abierta, seguido de un espacio para hacer networking e intercambiar puntos de vista con profesionales que afrontan retos similares.
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Sobre Paco Roncero
El restaurante Paco Roncero, galardonado con dos estrellas Michelin, es uno de los referentes de la alta gastronomía en Madrid, reconocido por su creatividad, técnica y puesta en escena innovadora. Ubicado en un entorno histórico privilegiado, ofrece una experiencia sensorial única que combina vanguardia culinaria con tradición y excelencia en cada detalle.
Sobre Paco Roncero
El restaurante Paco Roncero, galardonado con dos estrellas Michelin, es uno de los referentes de la alta gastronomía en Madrid, reconocido por su creatividad, técnica y puesta en escena innovadora. Ubicado en un entorno histórico privilegiado, ofrece una experiencia sensorial única que combina vanguardia culinaria con tradición y excelencia en cada detalle.
Agenda
Speaker
Speakers
Adrian Rosenkranz
Chief Revenue Officer | Webflow
Adrian Rosenkranz is Chief Revenue Officer at Webflow. He leads global Sales, Marketing, Customer Success, Partnerships and Revenue Operations. He is helping grow Webflow into the leading AI-powered website experience platform for ambitious brands.
Prior to Webflow, Adrian was Chief Operating Officer of Tableau Americas at Salesforce, where he scaled a multi-billion dollar business and led go-to-market strategy across the enterprise segment.
Adrian speaks on the future of go-to-market leadership, AI-powered growth and building resilient, high-performing teams. He also serves on the board of the Multiple Myeloma Research Foundation and previously advised Harvard Business School’s Kraft Precision Medicine Accelerator. He earned his bachelor’s degree from Stanford University, where he competed as a Division I football player.
Helene Simon
Head of EMEA GTM, Webflow
Jose Juan ‘JJ’ López
Global Lead de Digital Marketing, dormakaba
Adrian Rosenkranz
Chief Revenue Officer | Webflow
Adrian Rosenkranz is Chief Revenue Officer at Webflow. He leads global Sales, Marketing, Customer Success, Partnerships and Revenue Operations. He is helping grow Webflow into the leading AI-powered website experience platform for ambitious brands.
Prior to Webflow, Adrian was Chief Operating Officer of Tableau Americas at Salesforce, where he scaled a multi-billion dollar business and led go-to-market strategy across the enterprise segment.
Adrian speaks on the future of go-to-market leadership, AI-powered growth and building resilient, high-performing teams. He also serves on the board of the Multiple Myeloma Research Foundation and previously advised Harvard Business School’s Kraft Precision Medicine Accelerator. He earned his bachelor’s degree from Stanford University, where he competed as a Division I football player.
Helene Simon
Head of EMEA GTM, Webflow
Jose Juan ‘JJ’ López
Global Lead de Digital Marketing, dormakaba
Adrian Rosenkranz
Chief Revenue Officer | Webflow
Adrian Rosenkranz is Chief Revenue Officer at Webflow. He leads global Sales, Marketing, Customer Success, Partnerships and Revenue Operations. He is helping grow Webflow into the leading AI-powered website experience platform for ambitious brands.
Prior to Webflow, Adrian was Chief Operating Officer of Tableau Americas at Salesforce, where he scaled a multi-billion dollar business and led go-to-market strategy across the enterprise segment.
Adrian speaks on the future of go-to-market leadership, AI-powered growth and building resilient, high-performing teams. He also serves on the board of the Multiple Myeloma Research Foundation and previously advised Harvard Business School’s Kraft Precision Medicine Accelerator. He earned his bachelor’s degree from Stanford University, where he competed as a Division I football player.
Helene Simon
Head of EMEA GTM, Webflow
Jose Juan ‘JJ’ López
Global Lead de Digital Marketing, dormakaba
Speakers
Adrian Rosenkranz
Chief Revenue Officer | Webflow
Adrian Rosenkranz is Chief Revenue Officer at Webflow. He leads global Sales, Marketing, Customer Success, Partnerships and Revenue Operations. He is helping grow Webflow into the leading AI-powered website experience platform for ambitious brands.
Prior to Webflow, Adrian was Chief Operating Officer of Tableau Americas at Salesforce, where he scaled a multi-billion dollar business and led go-to-market strategy across the enterprise segment.
Adrian speaks on the future of go-to-market leadership, AI-powered growth and building resilient, high-performing teams. He also serves on the board of the Multiple Myeloma Research Foundation and previously advised Harvard Business School’s Kraft Precision Medicine Accelerator. He earned his bachelor’s degree from Stanford University, where he competed as a Division I football player.
Helene Simon
Head of EMEA GTM, Webflow
Jose Juan ‘JJ’ López
Global Lead de Digital Marketing, dormakaba