With
With
Workshop: Strategies to drive AEO, conversion, and impact
Bring AEO to Life in your workflow: A hands-on workshop by Webflow & Graphite
Go beyond the theory and start implementing AI Experience Optimization (AEO). In this follow-up to Architecting for AI, you’ll get practical guidance, technical insights, and real-world examples to help you design for AI-driven discovery, boost conversions, and future-proof your site strategy.
3 Embarcadero Center (Codi), San Francisco, CA, 94111
Tuesday, July 22, 2025
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Workshop: Strategies to drive AEO, conversion, and impact
A hands-on workshop by Webflow & Graphite. Join Webflow and Graphite for a practical, hands-on workshop designed to help you implement AI Experience Optimization (AEO) into your practice. As a follow-up to the popular webinar Architecting for AI: Strategies to Drive AEO, Conversion, and Impact, this session will move beyond theory and into action. Learn how to structure your site for AI-driven discovery, optimize for better conversions, and build with both users and intelligent systems in mind. You’ll explore real-world examples from Webflow, dive into technical best practices, and leave with a tactical roadmap to apply AEO within your own workflows.
PST
3 Embarcadero Center (Codi), San Francisco, CA, 94111
Agenda
July 22, 2025
Arrival & Breakfast
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July 22, 2025
Workshop Open
July 22, 2025
AEO overview and how to optimize your website’s content to answer directly to your users
July 22, 2025
Break
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July 22, 2025
AEO in Action: How Webflow is Evolving Our Marketing Strategy
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July 22, 2025
Inside the AEO Playbook & Sneak Peak of the AEO Webflow App
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July 22, 2025
Workshop Closing
Speaker
Speakers
Guy Yalif
Chief Evangelist | Webflow
Guy Yalif is a former CMO and martech CEO with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize, which Webflow acquired in 2024. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.
Guy Yalif
Chief Evangelist | Webflow
Guy Yalif is a former CMO and martech CEO with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize, which Webflow acquired in 2024. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.
Guy Yalif
Chief Evangelist | Webflow
Guy Yalif is a former CMO and martech CEO with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize, which Webflow acquired in 2024. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.
Speakers
Guy Yalif
Chief Evangelist | Webflow
Guy Yalif is a former CMO and martech CEO with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize, which Webflow acquired in 2024. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.
Sponsor
Sponsors
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