Workshop: Strategies to drive AEO, conversion, and impact

Bring AEO to Life in your workflow: A hands-on workshop by Webflow & Graphite

Go beyond the theory and start implementing AI Experience Optimization (AEO). In this follow-up to Architecting for AI, you’ll get practical guidance, technical insights, and real-world examples to help you design for AI-driven discovery, boost conversions, and future-proof your site strategy.

3 Embarcadero Center (Codi), San Francisco, CA, 94111

Tuesday, July 22, 2025
8:30 am - 12:00pm

Agenda

July 22, 2025

8:30am

Arrival & Breakfast

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July 22, 2025

9:00 am

Workshop Open

Sophia Silver, Activations Program Manager, Webflow

July 22, 2025

9:15am

AEO overview and how to optimize your website’s content to answer directly to your users

Guy Yalif, Chief Evangelist,
Ethan Smith, CEO,

July 22, 2025

10:00am

Break

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July 22, 2025

10:15am

AEO in Action: How Webflow is Evolving Our Marketing Strategy

Vivian Hoang, SEO Lead,

July 22, 2025

11:00am

Inside the AEO Playbook & Sneak Peak of the AEO Webflow App

Ethan Smith, CEO,

July 22, 2025

11:45am

Workshop Closing

Guy Yalif, Chief Evangelist,

Speaker

Speakers

Guy Yalif

Guy Yalif

Chief Evangelist,
Ethan Smith

Ethan Smith

CEO,
Vivian Hoang

Vivian Hoang

SEO Lead,
Guy Yalif

Guy Yalif

Chief Evangelist,
Ethan Smith

Ethan Smith

CEO,
Vivian Hoang

Vivian Hoang

SEO Lead,
Guy Yalif

Guy Yalif

Chief Evangelist,
Ethan Smith

Ethan Smith

CEO,
Vivian Hoang

Vivian Hoang

SEO Lead,

Speakers

Guy Yalif

Guy Yalif

Chief Evangelist,
Ethan Smith

Ethan Smith

CEO,
Vivian Hoang

Vivian Hoang

SEO Lead,

Sponsor

Sponsors

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No items found.

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Workshop: Strategies to drive AEO, conversion, and impact
A hands-on workshop by Webflow & Graphite. Join Webflow and Graphite for a practical, hands-on workshop designed to help you implement AI Experience Optimization (AEO) into your practice. As a follow-up to the popular webinar Architecting for AI: Strategies to Drive AEO, Conversion, and Impact, this session will move beyond theory and into action. Learn how to structure your site for AI-driven discovery, optimize for better conversions, and build with both users and intelligent systems in mind. You’ll explore real-world examples from Webflow, dive into technical best practices, and leave with a tactical roadmap to apply AEO within your own workflows.
PST
Jul 22, 2025 8:30 am
Jul 22, 2025 12:00 pm
3 Embarcadero Center (Codi), San Francisco, CA, 94111

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